Cable Launches PR Campaign

Cable's main lobbying organization is launching a new pr campaign to promote its technology advancements.

Scheduled to run over the next four weeks, the National Cable and Telecommunications Association's "Cable: Faster Forward" will use TV, radio, newspaper and Internet ads to highlight the "significant progress" that the cable industry has made since the Telecom Act of 1996 deregulated the industry.

According to NCTA president Robert Sachs, the act's passage prompted cable companies to invest $75 billion in upgrades over the past seven years. "In addition to the launch of consumer-friendly services such as digital cable, high-speed Internet service, local telephone service and high-definition television, this investment has resulted in significant job creation, free Internet service for schools and many other benefits for the consumer and the U.S. economy."

The campaign is being launched amid reports that several important decisions could be forthcoming from Washington that could affect the cable industry, including digital must-carry and media ownership.