Vitec Group subsidiary Bogen Imaging Inc. recently underwent a corporate realignment, and is operating under the new name Manfrotto Distribution.
Bogen is part of Vitec’s Imaging and Staging Division, a global distributor of video and photo technology. The rebranding effort is targeted at improving B2B efforts, increasing brand recognition in the international market and enhancing existing partnerships.
Additional efforts include developing a larger range of products for emerging channels, a new array of marketing tools and a strengthening of marketing efforts behind individual brands.
The switch became effective January 1st for all Bogen locations in Italy, France, Germany, Japan, the United Kingdom and the United States.
Broadcast Technology Companies Rebrand
Three years after acquiring the Grass Valley broadcast company, Thomson has rebranded its Broadcast & Media Solutions brand to simply, Grass Valley. As part of the name change, the Web site that represents the division www.thompsongrassvalley.com will now be www.grassvalley.com and Web surfers will be automat