Broadband systems provider Terayon Communications Systems and nCUBE, a supplier of on-demand media and digital advertising, will demonstrate their HD ad insertion system at several upcoming cable events. The system is based on Digital Program Insertion (DPI) standards from the SCTE. The HD ad insertion system is compo

nCUBE has signed a multi-million dollar contract with Adlink, the Los Angeles Digital Cable Interconnet, to deploy nCUBE's Digital Ad Insertion system. Adlink is expanding its digital ad insertion capability with nCUBE to support the growing DTV market, which makes the Los Angeles interconnect the first fully Digital

nCUBE's server architecture is scalable to deliver up to 53,000 simultaneous streams from a single site.

Terayon Communication Systems and nCUBE have completed a seamless insertion of high definition (HD) advertisements into HDTV programming.

To generate a positive return on the digital program insertion (DPI) investment, the systems must be standards-based, cost effective and robust. To grow revenue through advanced localization and personalization, the systems must be modular and flexible. To maintain customer satisfaction, the systems must provide the highest quality of both the programs and the advertising.

nCUBE Corp. and Everstream have entered a marketing and technology distribution alliance based on the integration of nCUBE's nABLE On-Demand Management System with Everstream's advertising software to allow cable operators to offer targeted and interactive advertising through VOD. nCUBE believes VOD presents an advert

nCUBE announced that Charter Communications has selected its technology platform to expand video-on-demand (VOD) to four additional U.S. markets. The

The three cable systems can now insert digital avails into their local inventory with SeaChange Transport Stream Inserters and Digital Transcoder software.