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Adlink chooses nCUBE for digital ad insertion

nCUBE has announced a multi-million dollar contract with Adlink, a major digital cable advertising interconnect service. Adlink will deploy nCUBE's Digital Ad Insertion (DPI) system.

Adlink said it delivers an average of 100,000 spots a day to cable systems, a figure that exceeds all the broadcast stations in the top 20 markets combined.

Its Targeted TV service allows advertisers to target nearly 3.5 million television households on 44 cable networks with one tape and a single buy. More than 400 advertisers including General Motors/Chevrolet, McDonald's, Coors Brewing Company and The Walt Disney Co. currently use Adlink's service.

nCUBE's Digital Program Insertion (DPI) system offers digital-to-analog and digital-to-digital content insertion from a single platform. It is compatible with existing infrastructures, including the DVS-253 and DVS-380, and is installed in more than 600 channels. DPI Premium supports up to 40 digital and 40 analog channels. It can store from 2,000 to 20,000 ads.

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