ABI: Worldwide Terrestrial DTV Receiver Market to Reach 350M Units by 2013

ABI Research, an Oyster Bay, NY-based research firm, says that the worldwide DTT receiver market will grow from 65 million units in 2007 to more than 350 million units in 2013, an annual growth rate of 32 percent.

The report on digital terrestrial silicon receivers focuses on digital terrestrial receivers and standards that will impact consumer electronics devices. The study covers the technologies associated with digital terrestrial TV (DTT) services, current market challenges, a listing of DTT component suppliers and forecasts of world markets for the inclusion of DTT receivers in consumer products in 2013, broken down by receiver type and product type.

The study found that 85 percent of the 2007 DTT units support DTV and digital set-top box markets with the rest comprising other consumer electronics or PC applications. On a country-by-country basis, the studio found DTT receiver penetration was 23 percent in Japan and 34 percent in Korea.

Steve Wilson, principal analyst for ABI Research said, “By 2013, the DMB-T/H system in China will have about 100 million users. China’s national DVB standard GB20600-2006, also known as DMB-T/H, supports both fixed and mobile television applications.”

In the United States, the study said DTT penetration will reach nearly 100 percent of TV households “as the last bastions of standard definition and analog cable convert,” It also said, “broadcasters will adopt a mobile standard using ATSC frequencies—as Samsung and LG present solutions to the industry.”

According to the ABI news release announcing the study, “While MediaFLO and DVB-H–based mobile TV solutions certainly are earlier to market, broadcasters own a huge piece of spectrum that may otherwise sit idle.”

Steve Wilson concluded, “All in all, the market opportunity for digital terrestrial receivers spans many consumer electronics devices. Many of the world’s digital TV standards support mobile and portable applications, and digital receivers are capable of delivering this signal at a fraction of the size and power of previous technologies.”

Doug Lung

Doug Lung is one of America's foremost authorities on broadcast RF technology. As vice president of Broadcast Technology for NBCUniversal Local, H. Douglas Lung leads NBC and Telemundo-owned stations’ RF and transmission affairs, including microwave, radars, satellite uplinks, and FCC technical filings. Beginning his career in 1976 at KSCI in Los Angeles, Lung has nearly 50 years of experience in broadcast television engineering. Beginning in 1985, he led the engineering department for what was to become the Telemundo network and station group, assisting in the design, construction and installation of the company’s broadcast and cable facilities. Other projects include work on the launch of Hawaii’s first UHF TV station, the rollout and testing of the ATSC mobile-handheld standard, and software development related to the incentive auction TV spectrum repack.
A longtime columnist for TV Technology, Doug is also a regular contributor to IEEE Broadcast Technology. He is the recipient of the 2023 NAB Television Engineering Award. He also received a Tech Leadership Award from TV Tech publisher Future plc in 2021 and is a member of the IEEE Broadcast Technology Society and the Society of Broadcast Engineers.