TVN Launches MPEG-4 VOD for IPTV

TVN Entertainment, a television on-demand company in Burbank, Calif., has launched an end-to-end MPEG-4 video on demand (VOD) delivery platform for IPTV.

Building upon its ADONISS asset management technology, TVN's MPEG-4 service incorporates an encryption and watermarking approach that integrates with local systems. The technology allows telcos and IPTV providers to view and manage their VOD assets--from manipulating menus and program data to encoding local content.

TVN's MPEG-4 solution offers all VOD content categories, including studio and independent movies, broadcast and cable networks, events, and specialty VOD networks such as Kids Unlimited and the Karaoke Channel. Utilizing its MPEG-2 (H.262) model, TVN's MPEG-4 (H.264) service is currently being rolled out by multiple telecommunications providers across the U.S.

"With everything moving to file-based distribution, our MPEG-4 technology is making it easier for telcos to enter the VOD market while simultaneously addressing compliance and security requirements with regard to industry and studio standards," said Jim Riley, executive vice president of TVN. "TVN is the only company that offers an end-to-end solution that empowers telco and IPTV providers to offer compelling MPEG-4 VOD programming and achieve a realistic return on investment."