Red Bee Media to feature Digital Hive workflow

The company’s Digital Hive delivers the technology and workflow that drives the BBC’s new iPlay on-demand Internet service.

At IBC2007, Red Bee Media will showcase its playout, subtitling, branding, promotions and media planning technology that supports broadband TV services such as BBC iPlayer.

BBC iPlayer is the UK public service broadcaster's on-demand service that became available over the Internet to UK TV license fee payers in July. The system relies on the technology and workflows of Red Bee Media's Digital Hive.

Red Bee Media is responsible for content ingest, transcoding and quality control, which happens through an automated workflow that enables programs to be repurposed quickly for BBC iPlayer. Red Bee Media also produces rich metadata tagged to each program, enabling audiences to search for their favorite shows as well as discover new content.

See Red Bee Media at IBC2007 in Stand 3.341, or visit