Neptuny will launch the ContentWise 2.0 content recommendation engine for IPTV, interactive cable TV and Web TV at IBC 2008 Sept. 12-16 in Amsterdam.
To enable operators to satisfy increasingly complex customer requests and increase customer use of the provided services, Neptuny developed ContentWise, a content recommendation engine that allows operators to provide users with content tailored to their individual preferences based on user ratings and content metadata.
The system also provides opportunities for up-selling and cross-selling. For example, ContentWise can recommend soundtracks and ringtones to a VOD view or propose the sequel of a movie available in a VOD catalog for people who have just watched a movie on live TV.
ContentWise uses two mechanisms to provide recommendations. Collaborative Filtering relies on all users’ ratings and experiences to recommend content chosen by users having similar tastes. Content-Based Filtering uses content metadata, such as movie actor or director names, to make recommendations based on identified user preferences.
See Neptuny at IBC Stand IP2221 or visit www.neptuny.com.