IBM Leverages AI for Watson Captioning

ARMONK, N.Y.—IBM has announced the launch of Watson Captioning, a new AI-driven subtitling service. The standalone service uses AI to learn over time and allows companies to add their own glossaries of words and phrases.

IBM said Watson Captioning has been developed for media companies, in order to allow them to create and edit captions in streamlined workflows, reducing the costs of doing the work by hand, while meeting regulatory requirements. However, IBM says it also sees uses for it in the education and enterprise IT markets.

"As we’ve seen a major shift across industries towards video content, companies are faced with new challenges towards meeting costly compliance and production needs," said David Kulczar, senior product manager of Watson Video Analytics at IBM Watson Media.

"Watson Captioning taps IBM’s machine learning technology to meet these needs. It enables media and entertainment companies to produce content that is accessible to all audiences, while empowering production teams and streamlining workflows."

IBM said it could look to AI to take content and translate it into multiple languages in the future.

This story first appeared on TVT's sister publication TVB Europe

Jenny Priestley

Jenny has worked in the media throughout her career, joining TVBEurope as editor in 2017. She has also been an entertainment reporter, interviewing everyone from Kylie Minogue to Tom Hanks; as well as spending a number of years working in radio. She continues to appear on radio every week and occasionally pops up on TV.