IBC Gets Mobile on Saturday

Mobile TV will be the order of business on Saturday, Sept. 9 at IBC2006 in Amsterdam.

The nascent technology is one of the main themes at this year's show as broadcasters and other media providers explore what's new in what show organizers describe as the "fourth screen."

Events kick off on Friday morning at 10:00 a.m. with a tutorial on "Media on the Move," in which officials from IET (Institution of Engineering Technology) and World DAB will introduce attendees to the different technologies and service platforms that can deliver multimedia services to mobile devices. Delegates to the tutorial will receive a CD-ROM and handbook containing all the presentations and white papers.

Starting at 2:30 on Friday afternoon, the session "Multimedia on the Move--Facts for the Upwardly Mobile," will examine the more technical details of mobile TV, including network encapsulation and multiplexing, the transmission efficiency of new platform proposals, and spectrum issues. At 4:00 p.m., attendees will examine the issue of content for mobile TV in the session, "Why Mobile TV Needs a Flood of Purpose-Made Content to Fly."

On Saturday at 9:30 a.m., "Mobility and Mobile TV--Some of the Options," will explore the international market for mobile TV and review the most important developments of the past 12 months. "Content That Moves Well," will follow at 11:30. Afternoon sessions include "Building A Mobile TV Business" at 2:00 p.m., and "Trialing and Building New Mobile TV Technologies" at 4:00 p.m. A reception will wrap up the day's events at the Mobile Zone.

The Mobile Zone is a dedicated section of the exhibit floor targeting mobile TV technologies, bringing together application developers, content providers and technology companies. The Zone has doubled in size to more than 10,000 square feet (1,000 square meters) since IBC2005.

The Zone will host free "Business Briefings" on Sunday (9:30 a.m.) and Monday (10:00 a.m.) to allow exhibitors in the Zone, (including Harris, Nokia and Snell & Wilcox) to relate their experiences in developing and deploying new mobile TV technologies.

"We are delighted with the interest being show in the Mobile Zone at IBC2006, said Mike Crimp, marketing director for IBC. "The delivery of broadcast content to mobile devices is likely to be a driving force in the development of the industry in the coming years and it is natural for IBC, the world's leading broadcast event, to be taking a lead in setting the agenda."