Harris has introduced its next-generation ATSC Mobile DTV (MDTV) launch kit to help expedite channel launches for broadcasters.
The solution meets requirements to support the advertising-supported business model of the Mobile500 Alliance, with applications for banner ad placement on program guides, channel-change advertising, audience measurement, and DVR-like capabilities to record and playback content.
The new launch kit includes all hardware and software required to support over-the-air MDTV channels, pre-assembled and ready to plug into existing DTV transmitters. Components include the Harris Selenio media convergence platform for signal encoding, Harris Apex M2X software-defined exciter technology and middleware from Expway to support program guides and other on-air services.
The solution also supports content protection through integrated conditional access software, and Harris plans to add Mobile EAS capability in 2013 to support emergency alerting for TV stations.
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