Hallmark Channel will deploy Cisco's MPEG AVC-to-MPEG-2 transcoding technology and use its MPEG AVC encoder to launch HD service in the United States, Cisco said this week.
The Cisco Model D9858 Advanced Receiver Transcoder will provide transcoding capabilities to support the efficient satellite delivery of HD content using MPEG AVC video compression and DVB-S/S-2 modulation.
Using the 1RU transcoder to receive the MPEG AVC signal and convert it to MPEG-2 allows Hallmark Channel to take advantage of the bandwidth savings delivered by AVC encoding.
Hallmark Channel's video service provider, Andrita Studios, has selected the Cisco Model D9054 MPEG AVC HD encoder for origination of the AVC HD signal.
For more information, visit www.cisco.com.