At IBC2011, ContentWise will show version 4.0 of the ContentWise recommendation engine for the first time.
The new release introduces enhancements and new features in three major areas: content discovery and engagement; revenue growth and customer retention; and administration, performance and scalability.
Content discovery and engagement in version 4.0 is enhanced with a new cold-start feature that guides first-time users through a process to gather their rating feedback and establish an immediate preference profile. Version 4.0 also adds the capability to display to users the reason why a certain recommended item is being presented.
In regards to revenue growth and customer retention, version 4.0 provides an entirely new analytics data warehouse and Web-based dashboards that equip marketing managers with new statistics sets presented through an interactive graphical interface.
See ContentWise at IBC2011 Stand 13.332.
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