Avid has introduced its new PostDeko for Editors, an AVX2 plug-in within Avid Media Composer, NewsCutter and Symphony software, and the company says it can speed up graphics within real-time playback or post production, all while maintaining a consistent graphics look and feel.
Avid says it's an efficient way to create a unique and consistent station or program brand.
With PostDeko for Editors, users can easily apply changes to motion graphics received from Deko systems in the art department, without the hassle of exchanging modified clips and re-rendering files.
"PostDeko for Editors truly streamlines the process of adding Deko graphics to packages in our newscast, making our workflow much more efficient, which ultimately saves us time and money," said Joe Royston, director at WOOD TV8 in Grand Rapids, Mich. "Gone are the days of sending graphics to editors via tape or shared drives and recreating the process from scratch. The editors are now able to quickly insert graphics using the intuitive Avid PostDeko interface and not be bogged down by the re-rendering or re-creation of graphics."
PostDeko for Editors is compatible with Avid Media Composer and Symphony software versions 3.0 and higher and NewsCutter software version 7.0 and higher.
"Previously, broadcast or post production art departments had to recreate graphics for the edit suite and then again for the live broadcast," said Patrick McLean, director of product marketing at Avid. "PostDeko for Editors cuts that prep time substantially by offering a streamlined, integrated process to effectively maintain the recognizable, familiar and interesting brand between on-air and editorial. It also enables editors to manage simple changes in the edit suite, cutting down on communication, re-creation, and transfer time. As a result, broadcasters can quickly turnaround on-air segments and more effectively allocate both people and media assets."
