Tegna Appoints Kurt Rao EVP, Chief Technology and Digital Products Officer

Kurt Rao
(Image credit: Tegna)

MCLEAN, Va.—Tegna CEO Patrick Paolini has announced that Kurt Rao has been named executive vice president and chief technology and digital products officer.

In this newly created role, Rao will lead the end-to-end strategy and execution for Tegna’s digital products and technology platforms, uniting product management, technology, engineering and operations to deliver local news and information across broadcast, streaming, mobile, and digital platforms.

“As audience behaviors continue to evolve, innovation must be at the center of everything we do,” said Paolini. “Uniting our technology, digital, and product organizations creates a stronger, more agile Tegna – one that can move faster, serve consumers more effectively, and position our company for long term growth in an increasingly competitive media landscape.”

Rao joined Tegna in 2018 as senior vice president and chief technology officer. In this role, he has been leading Tegna’s digital transformation, overseeing all facets of Tegna’s technology strategy, including the creation and implementation of proprietary AI tools. He has been responsible for next-generation technology solutions in the areas of content, media distribution and advertising insights, while also leading broadcast operations and information technology.

“I’m excited to take on this new role,” said Rao. “New capabilities and technologies are redefining how we deliver local news. By bringing our broadcast, digital, and product teams together, we can adopt these tools quickly and at scale to create better, more engaging experiences for our viewers and advertisers across every platform.”

Rao is the first officer named to Tegna's executive leadership team reporting to CEO Patrick Paolini.

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.