AmberFin Appoints Adrian Smith as Vice President Sales Asia Pacific

London, UK – 1st September, 2009 – AmberFin today announces the appointment of Adrian Smith as its new Vice President of Sales in the Asia Pacific region. In his new role Adrian will be responsible for leading AmberFin’s Asia Pacific growth, driving new business opportunities and developing the channel offering in line with the company’s global strategy.

Adrian brings with him a wealth of experience in the broadcast, TV and film industries. Prior to joining AmberFin, Adrian held the role of Enterprise Key Accounts Manager for AVID. He joined Avid from his previous role of Director of Operations and Sales Asia Pacific for Sundance, which was acquired by AVID in 2006.

Adrian says of his appointment: "There's a great opportunity to increase AmberFin’s presence in this region in supporting companies trying to maximise the value of their content using file-based workflows.”

“AmberFin is a global company with global reach. Our decision to appoint Adrian to lead the Asia Pacific sales team is a key part of the investment we are making in our international presence,” says Jeremy Deaner, CEO of AmberFin. “The TV and film industry that has grown up around the Bollywood studios makes Asia Pacific one of the world’s key players and we expect to see it flourish over the next few years.”

About AmberFin

AmberFin enables content owners to maximise the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitises and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is, headquartered in Basingstoke, UK. More information is available at:

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