Triveni Digital Launches New Cloud-Based GuideBuilder(R) PSIP and Mobile DTV Generation Service

Worry-Free PSIP and M/H Management Tool Decreases Maintenance and Costs of Metadata Generation

PRINCETON, N.J. -- April 10, 2012 -- Triveni Digital today announced that it will showcase a new cloud-based version of its popular GuideBuilder(R) metadata generation system at the 2012 NAB Show. This new version of GuideBuilder leverages a Web-based GUI, centralized control and management capabilities, and a new network-based PSIP carousel download service to provide broadcasters with a low-maintenance, cost-effective method for generating the required PSIP elements of the ATSC signal.

By eliminating hardware infrastructure costs, the cloud-based GuideBuilder service reduces a broadcaster's overall power and operational expenses. The turnkey solution handles listing inputs for both legacy ATSC and ATSC M/H, enabling users to deliver accurate PSIP data for DTV services on TVs and mobile DTV-enabled PCs, smartphones, and tablet devices -- all from a single, unified platform.

"The cloud-based version of GuideBuilder is an exciting new solution that allows broadcasters to manage program metadata information reliably without the added costs and maintenance associated with a local solution," said Ralph Bachofen, Vice President of Sales, Head of Marketing, Triveni Digital. "Because it is built on a centralized architecture, we can actively control the system with or on behalf of the broadcaster, so the customer can focus on other important tasks."

The new network-based PSIP carousel download service easily integrates with leading MPEG-2 encoders and multiplexers, creating a seamless installation without interrupting daily operations. Broadcasters can import program data from a wide variety of traffic systems, automation systems, and commercial listing services, as well as manually added program information or customized data. Through an intuitive, Web-based interface, multiple users can simultaneously access and manage program event information from any location. This high-performance, fully redundant solution stores program data on a virtual cloud and reduces a broadcaster's maintenance by providing 24/7 support from a centralized architecture. Mobile ATSC M/H signaling and ESG data can be carouselled using an open interface, for which most leading multiplexor vendors have announced support.

The cloud-based GuideBuilder service can be used in a wide variety of configurations, ranging from a single low-power station, a duopoly, or to multiple stations as part of a group environment, offering unlimited scalability as business needs grow.

More information about the GuideBuilder system and other Triveni Digital products is available at www.TriveniDigital.com.

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About Triveni Digital

Triveni Digital Inc., a subsidiary of LG Electronics, develops systems that enable television service providers and broadcasters to deploy enhanced programs and services to their viewers. Triveni Digital's products for program guide and metadata management, data broadcasting, and video quality assurance are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at www.TriveniDigital.com.

Note to Editors: When referring to Triveni Digital, please use the complete company name, "Triveni Digital." Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners.

ENDS