Skip to main content

AmberFin CTO Bruce Devlin to Lead Roundtable about Improving Workflows for Hollywood Studios at HPA Tech Retreat 2010

AmberFin today announced that CTO, Bruce Devlin, will lead a breakfast roundtable at the upcoming HPA Tech Retreat that will take place in Rancho Mirage next month. The session, titled “Multi-version workflows with MXF AS-02,” will take place on Friday, February 20. The topics that will be discussed during the session include AS-02 and AS-03 technologies and tools as well as the Interoperable Master Format (IMF) project.

Featuring top executives and researchers from Hollywood studios, broadcast networks, manufacturers, artists, the Hollywood Post Alliance’s 15th Annual HPA Technology Retreat will be held February 17-20 at The Westin at Mission Hills Resort and Spa in Rancho Mirage, California.

Devlin, who is responsible for leading strategy and vision at AmberFin, is a well-established industry expert. He holds several patents in the field of compression, has written international standards and contributed to books on MPEG and File Formats. He is co-author of the MXF File Format Specification and an active contributor to the work of SMPTE and the AMWA (Advanced Media Workflow Association). Devlin co-wrote ‘The MXF Book’, an industry standard guide to MXF.

“AmberFin is committed to providing customers with the ability to deliver quality content with maximum ease and efficiency in order to help achieve ROI,” said Bruce Devlin, CTO, AmberFin. “The company demonstrates this not only through its products and partnerships, but through its involvement in technology developments and discussions that may have a significant impact upon the industry.” In 2009, AmberFin demonstrated significant growth in expansion in the US market with the appointment of Jay Batista as its President of the Americas, the establishment of its US headquarters in Burbank, Calif., the addition of US partners and finally, the addition of Warner Bros. Technical Operations to its customer roster.

In addition, AmberFin’s award winning iCR ingest, Transcode and QC can be seen in the retreats demonstration room. The latest V5 version of iCR began shipping in December and features advanced JPEG2000 technology, comprehensive Closed Caption tools and support for MXF AS02.

About AmberFin

AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitizes and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, National Geographic, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitisation and repurposing of their content.

AmberFin is privately held by Advent Venture Partners and headquartered in Basingstoke, UK, with US headquarters in Burbank, Calif. More information is available at:

Editorial contacts:

Gina Giachetti (US)

Hotwire for AmberFin


Matthew Lloyd (US)

Hotwire for AmberFin