Jon Lafayette

Digital ad platforms offer new opportunities to target and measure audiences, monetize content

‘The Boy, The Mole, The Fox and The Horse’ lined up 120 people in 15 countries

Chyron’s press briefing outlined a successful year

Virtual MVPDs fail to make up for traditional distributor losses

Time spent on cable networks built on movies, syndicated TV and kids content has collapsed, Michael Nathanson says

Deb McDermott to become CEO, Cox Media expected to get 3 stations

Networks and stations are turning to advanced advertising technology to be able to deliver the incremental reach advertisers crave and more immersive experiences for viewers

Talks continue on carriage of NBCU stations and networks on streaming TV provider

Michael Nathanson said the upside is in international, advertising

Clients get access to Nielsen Media Impact and Ad Intel data

Warriors, Wizards, Giants among teams blacked out

Targeted campaigns can reach 45 million households

"ParrotTerra" was on track to steal $30 million to $50 million in spending

ESPN boosts sponsor’s 5G technology

Offers GMs to pay full-day’s retrans rate for three-hour game

Move follows company restructuring

Original short-film "Backlash," NYC Street Cam channel draw interest

New music and graphics as some teams start play

Berwick heads Entertainment Business, Strauss heads DTC

Commissioner’s five-year term expired

All-in-one remote control device invented by commercial director

Price said to be under $10B

Nielsen Total Audience report shows 68 percent of homes have connected devices.

Plan calls for eight hours of programming, including live updates.

Measurement based on time spent viewing.