Jon Lafayette
Latest articles by Jon Lafayette

Fox Taking NFL Sponsors ‘Closer to the Action’
By Jon Lafayette published
Fox, which is adding Thursday Night Football this season, is offering new ad formats that will bring sponsors “closer to the action” during upfront discussions.

Comcast Preparing Cash Bid for Fox Assets: Report
By Jon Lafayette published
Comcast is talking to bankers about getting financing for an all-cash bid for the assets 21st Century Fox has agreed to sell for $52 billion to the Walt Disney Co., according to Reuters.

Comcast Formalizes Cash Offer To Outbid Fox For Sky
By Jon Lafayette published
Comcast formally announced that it was making a cash offer for Sky plc that is higher than 21 Century Fox’s bid for the satellite company.

NBCU Creates Metric Combining Linear and Digital Ad Views
By Jon Lafayette published
Two months before the crucial upfront market, NBCUniversal has created a new metric that unifies linear and digital viewing of an advertising campaign.

Disney Names James Pitaro President of ESPN
By Jon Lafayette published
Executive had been in charge of Disney consumer products, interactive media

Discovery Names Leadership Team Post Scripps Acquisition
By Jon Lafayette published
Discovery Communications, cleared to acquire Scripps Networks Interactive, on Thursday (March 1) announced new management for the combined company.
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