BRISTOL, Conn.—ESPN college football analyst Lee Corso appeared during Monday night’s College Football Playoff Championship game via a hologram in commercials from sponsor AT&T.
Corso visits with ESPN college football analyst David Pollack in two spots highlighting AT&T 5G HoloVision.
In one, Pollack dons the oversize headgear Corso usually wears to indicate who he thinks will be a game’s winner. In the spot, Pollack wears a Corso head.
AT&T has been the presenting sponsor of the College Football National Championship for seven straight years.
ESPN showed Alabama play Ohio State for the title using a MegaCast format incorporating 14 total presentations across ESPN Networks.
