CES 2018: As World Turns Digital, TV Ads Remain Powerful

Media sales adjust with shifting views January 10, 2018

LAS VEGAS—At a CES panel on Tuesday, panelists discussed that even though the media landscape is continuing to evolve, TV remains a major factor, particularly when it comes to advertising. “TV is alive and well. It’s just being refined, refined by the viewers,” said Peter Naylor, senior vice president, ad sales at Hulu.

The full article is available on TVT’s sister publication B&C.

Receive regular news and technology updates.
Sign up for our free newsletter here.

Comments

No records found
Twitter