New version introduces automated rate optimization technology to improve offer quality and maximize yield
Integration 'will enable the end-to-end exchange of copy instructions, eliminating errors and saving time for broadcasters'
WideOrbit’s WO Marketplace will introduce Comscore TV information to power automated TV transactions and audience targeting
Integration enables automated exchange of material instructions between advertisers and broadcast stations in ways that will reduce errors and speed up the airing of spots
New version of the software includes the industry’s first automated solution to simplify the material instructions
New version features upgraded revenue generating features and automation for material instructions and ADU planning
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