Latest about weather

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A Clearer Forecast for Weather Graphics

By Debra Kaufman published

The weather report is a linchpin of local broadcasting, and weather graphics play an important role in allowing broadcasters to stay fresh, attract viewers and keep them coming back.

Products
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Stations Take New View of Weather

By Allison Romano published

Content value of coverage — in disasters and good times — affirmed through investments on local, national platforms

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Keeping Up With the Weather ‘Mets’

By James Careless published

TV meteorologists push vendors to meet viewers’ expectations

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Weathercasters Seek a New Reality

By James Careless published

The National Oceanic and Atmospheric Administration is predicting that the 2015 Atlantic hurricane season will be “below-normal” in terms of storm activity.

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The Weather Channel Adds Augmented Reality with Ncam

By Michael Balderston published

Live-tracking system allows for interactive reality graphics for studio presentations.

Products
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Steve Bray Joins Baron as Director of Broadcast Meteorology

By Michael Balderston published

Will help clients highlight weather content for audiences

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New EAS Codes Get Green Light

By Susan Ashworth published

The Federal Communications Commission has moved ahead on its plan to add new event codes to the nation’s Emergency Alert System.

Regulatory and Standards
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Dallas-Fort Worth’s KXAS Delayed Tornado Warning During Cowboys Game

By Michael Balderston published

Statement issued an apology for the six-minute delay.

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