NEW YORK—The news weather space that has long been central to the success of local newscasts, got even more competitive today, with the launch of Fox Weather.
At launch, the new platform was available at foxweather.com (opens in new tab) and through the Fox Weather app for iOS and Android, as well as internet-connected TVs via Fox Now, the Fox News app, and Tubi.
The company has tried to position Fox Weather as a streaming service that will change the way people consume weather news with a suite of weather products featuring local, regional and national reporting, in addition to live programming.
The streaming service will build on Fox News Channel’s expansive newsgathering units and resources from the Fox Television Stations. It has about 120 meteorologists and will use a number of new technologies, including an immersive mobile 3D radar to forecast the weather and the Fox FutureView tool that allows users to plan several months ahead with advanced weather forecasts. (opens in new tab)
"Viewers can expect to see a friendly, welcoming face bring them their weather forecast,” Fox Weather meteorologist Britta Merwin told Fox News Digital (opens in new tab). We are going to take weather and science, which can be complicated, and make it easy to understand. Our Fox Weather community will get their forecast in the palm of their hand, making weather very personal and helpful,"
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.
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