Walmart

The deal will expand its CTV ad capabilities in ways that could have a long-term impact on ad sales efforts by local broadcasters

World’s largest retailer eyes lucrative connected TV business

Starting Thanksgiving night, linear and streaming viewers will be able to shop for retail giant’s products during live sports coverage

The hybrid streaming box/smart speaker is now available for $49.88

$50 box would be an upgrade to retailer's current Onn Google TV box

Deal will intensify the battle for market share in the CTV ad business and put more pressure on Roku

The streaming platform surpassed 80M active accounts and its users streamed more than 100 billion hours of content in 2023

The certified 3.0 receiver is now available for $89.99 with free shipping

The Walmart Connect Partner Lab will test the retail impact of ads in NBCU’s live streaming sports

The move is a notable expansion of Walmart's streaming business