tvScientific Survey: CTV Is Most Effective Digital Ad Channel 23% also plan to increase their CTV ad spend in 2024 according to a tvScientific survey tvScientific Working with Blockgraph to Improve How Brands Use First Party Data New direct-to-DSP integration will make it easier for marketers to more effectively target and optimize audiences across CTV and linear TV The Changes Coming to the Digital Video Landscape in 2024 To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising Latest about tvScientific tvScientific Unveils CTV Ad Training Course, Community By Phil Kurz published 4 January 24 Performance TV Academy courses will offer courses on CTV ad strategies and tactics Products tvScientific Rolls Out CTV Advertising Platform By Michael Balderston published 6 April 21 Designed to work as a buying, measurement and attribution platform Business Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1IAB Makes Three Appointments to Its Leadership Team2DAZN FAST Channels to Launch on Tubi3DV Earns MRC Accreditation for CTV Viewability4HPA Opens Submissions for 2024 HPA Engineering Excellence Awards5Qurate Launches 'The Big Dish' on The Roku Channel
tvScientific Unveils CTV Ad Training Course, Community By Phil Kurz published 4 January 24 Performance TV Academy courses will offer courses on CTV ad strategies and tactics
tvScientific Rolls Out CTV Advertising Platform By Michael Balderston published 6 April 21 Designed to work as a buying, measurement and attribution platform
