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Report: Performance TV Ties With Social Media in Driving Ad Results
‘2026 State of Performance TV Report’ from tvScientific also finds budgets shifting from YouTube, Meta
Survey: CTV Is Most Effective Digital Ad Channel
23% also plan to increase their CTV ad spend in 2024 according to a tvScientific survey
tvScientific Working with Blockgraph to Improve How Brands Use First Party Data
New direct-to-DSP integration will make it easier for marketers to more effectively target and optimize audiences across CTV and linear TV
The Changes Coming to the Digital Video Landscape in 2024
OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising
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