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Report: Performance TV Ties With Social Media in Driving Ad Results
By Phil Kurz published
‘2026 State of Performance TV Report’ from tvScientific also finds budgets shifting from YouTube, Meta

Survey: CTV Is Most Effective Digital Ad Channel
By George Winslow published
23% also plan to increase their CTV ad spend in 2024 according to a tvScientific survey

tvScientific Working with Blockgraph to Improve How Brands Use First Party Data
By George Winslow published
New direct-to-DSP integration will make it easier for marketers to more effectively target and optimize audiences across CTV and linear TV

The Changes Coming to the Digital Video Landscape in 2024
By Jason Fairchild published
OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising
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