privacy
Latest about privacy

Broadcasters Explore Content Recommendation As NextGen TV Unfolds
By Phil Kurz published
Recommendation engines aren’t just for OTT and MVPDs, says ThinkAnalytics’ Greg Riker

The Weather Channel TV Streaming App and Local Now Adopt LiveRamp's Authenticated Traffic Solution
By George Winslow published
The Weather Channel TV Streaming App and Local Now can now offer authenticated inventory without relying on third-party identifiers such as mobile device IDs or IP addresses

IAB Tech Lab Opens Public Comment for Data Clean Room Standards
By George Winslow published
The IAB has released its DCR Guidance & Recommended Practices, as well as the Open Private Join & Activation (OPJA) specification

Neustar Launches an Identity Resolution Solution in AWS Clean Rooms
By George Winslow published
Neustar’s Unified Identity solution for AWS Clean Rooms is part of the company's efforts to improve privacy-enhanced identity resolution and data collaboration

IAB Tech Lab Unveils 2023 Priorities
By George Winslow published
These include consumer privacy, addressability, advanced TV, ad supply chain, and cross-media measurement

FCC Commissioner Starks: The Future of Broadcasting Is NextGen TV
By George Winslow published
NextGen TV will make broadcasting more like the internet but privacy protections need to be taken seriously, Geoffrey Starks said

FCC Launches Probe Into Mobile Privacy Practices
By George Winslow published
The FCC also released the responses from carriers regarding privacy issues
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