privacy

The changes, which strengthen privacy compliance across the digital advertising ecosystem, are open for public comment

Updates strengthen advertiser protections, streamlines compliance, and address enforcement priorities under state privacy laws

Cable operator agrees to voluntary payment to settle 2024 incident that affected some 237,000 customers

The frameworks enhancing interoperability, safeguards, and regulatory compliance are open for public comment through December 1, 2025

PRODUCTS Advertisers and clients can now easily access the AI-powered privacy-centric offering in the demand side ad platform

U.S. Appeals Court cited a 2023 Supreme Court ruling severely limiting agencies’ ability to impose fines via administrative proceedings

Protocol will allow advertisers and publishers to securely measure conversions while maintaining user privacy

‘As we watch television, television watches us’

Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology

Viant said it is one of the first demand-side platform (DSP) to enable a connection with Google Cloud’s BigQuery data clean room