Latest about Parks Associates
Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low
By Phil Kurz published
Researcher Alan Bullock discusses his latest research for Parks Associates
CES2024: Smartphone Ownership Surpasses TV Ownership in U.S. for the First Time
By George Winslow published
About 92% of U.S. homes have an internet connection, 90% own a smartphone and 88% own a TV according to Parks Associates
Parks: Just 5% of U.S. Internet Households Have Only a Pay-TV Service
By George Winslow published
While only a small fraction rely solely on pay TV to access video content, churn rates for streaming services are 50%
ATSC 3.0 Offers Way ‘To Pump New Life’ Into OTA TV, Says Parks Associates Analyst
By Phil Kurz published
A new report on 3.0 finds NextGen TV has come at the right time for broadcasters and viewers
Streaming Stickiness: Netflix and Prime Video Have Longest Subscription Durations
By George Winslow published
The duration of the average Netflix subscription is over 4 years; Peacock is the shortest at just over one year, according to Parks
Prime Video Is #1 in New Ranking of Top 10 Subscription Video Services
By George Winslow published
YouTube Premium moves up to the #10 spot on Parks Associates’ newly revised list of the top ten U.S. subscription video services ranked by sub counts
Study: Consumers Could Save $366 Per Year by Switching to Ad-Based Streaming Tiers
By George Winslow published
Data from the Parks Associates study will be presented at the annual Future of Video event November 14-16
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