Operative

Latest about Operative

Operative
Operative Launches Unified Platform for Advertising and Broadcast Management

By George Winslow Published

Connected agentic ecosystem is designed to boost revenue growth for media companies

Infrastructure
An interior view of last year’s Super Bowl betting odds video board and prop bets at the Westgate Superbook sports book in Las Vegas.
Streaming Widens The Gap Between the Game and Your Screen

By David Dembowski Published

OPINION How is sports betting impacting streaming technology?

OPINION
Money
Operative to Unveil New Products, Partners for 2024 NAB Show

By George Winslow Published

Operative will preview new AI capabilities that enhance business intelligence and other developments

Events
money
How Local Ad Sellers Can Meet Shifting Advertiser Demand

By Ben Tatta Published

OPINION The rise of CTV has brought a new level of control, transparency and reporting to TV

OPINION
BMS
Breaking Down Ad Silos to Boost Your Bottom Line

By Susan Ashworth Published

Business management systems give broadcasters flexibility to access data and insights across platforms

Business
Money
Modernizing Media Revenue Management: Navigating the Complexities of Linear, Digital, and Beyond

By David Dembowski Published

New solutions based on cloud technology and modular design are helping media enterprises achieve their goals

Opinion
Fox Operative
Fox Ad Sales Move to Operative Cloud Platform

By Michael Balderston Published

Fox is first multi-media organization to move linear sales to a single cloud system

Business
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Business Management Systems Adapt to ‘New Normal’

By Michael Balderston Published

COVID-19 put many of the trends on the fast-track

Trends