Latest about Nielsen ONE
The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE
Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage
For the first time, advertisers and agencies can directly compare social platform’s campaign performance to other publishers across all screens, via Nielsen One
Nielsen One is designed to provide unified measurement of ads across multiple screens
Nielsen’s new cross-platform measurement suite Nielsen One will be released in December
Panel assets now surpass 500,000+ individuals across multiple platforms, Nielsen said
Nielsen’s new Four-Screen Ad Deduplication allows more accurate comparisons of YouTube and linear TV audiences and is a crucial step forward in the launch of Nielsen ONE
