Latest about Nielsen ONE
Nielsen Expands YouTube Measurement
By George Winslow published
Nielsen’s new Four-Screen Ad Deduplication allows more accurate comparisons of YouTube and linear TV audiences and is a crucial step forward in the launch of Nielsen ONE
Nielsen Launches First Version of Its New Cross-Platform Measurement System
By George Winslow published
Nielsen One Alpha measurement system is being used by Disney, Magna and several other participants in the run-up to the formal launch of Nielsen One in Q4 2022
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