Nielsen ONE
Latest about Nielsen ONE

Nielsen and WPP Media Ink New Audience Measurement Deal
By George Winslow published
The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE

Nielsen Inks New Smart TV Data Deal With Vizio
By George Winslow published
Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage

Nielsen, TikTok Ink Measurement Pact
By George Winslow published
For the first time, advertisers and agencies can directly compare social platform’s campaign performance to other publishers across all screens, via Nielsen One

Nielsen to Launch Nielsen One Ads on Jan. 11
By George Winslow published
Nielsen One is designed to provide unified measurement of ads across multiple screens

TelevisaUnivision to Use Nielsen ONE for Cross-Platform Measurement
By George Winslow published
Nielsen’s new cross-platform measurement suite Nielsen One will be released in December

Nielsen Expands National TV Panel to 42K Homes
By George Winslow published
Panel assets now surpass 500,000+ individuals across multiple platforms, Nielsen said

Nielsen Expands YouTube Measurement
By George Winslow published
Nielsen’s new Four-Screen Ad Deduplication allows more accurate comparisons of YouTube and linear TV audiences and is a crucial step forward in the launch of Nielsen ONE
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