MRC MRC Releases Final Version of Standards for Outcomes Measurement and Data Quality Adoption will result in greater consistency and quality in the measurement of how viewing of ads impacts business outcomes MRC Extends George Ivie’s Term as Executive Director The new agreement means that Ivie will serve as executive director and CEO through 2027 MRC Issues Draft Version of Outcomes and Data Quality Standards The Media Rating Council has also opened a 60-day public comment period on the standards Grid List Latest about MRC Nielsen, MRC Push Back on VAB's Lost TV Advertising Estimates By George Winslow last updated 28 January 22 “We stand by our prior statements that the magnitude of the issue was very small for the majority of telecasts,” Nielsen said ANA Backs the MRC and Insists Ad Industry Needs “More Robust” Measurement Ecosystem By George Winslow published 20 September 21 The advertising group said “the most important measurement priority for marketers is a cross media measurement solution built to meet the principles of MRC accreditation” Networks, Nielsen React to MRC Accreditation Loss By George Winslow published 2 September 21 The Video Advertising Bureau called the MRC decision “a loud change-or-die challenge” to Nielsen MRC Suspends Accreditation of Nielsen’s National Television Service By George Winslow published 1 September 21 Media Rating Council also voted to suspend accreditation of Nielsen’s Local People Meter and Set Meter Markets services; the changes will become effective in mid-September 605 Says It Offers An Alternative to Nielsen By George Winslow published 20 August 21 In response to Nielsen’s MRC accreditation issues, the measurement company 605 says it is “a natural choice for those who are looking for a new television viewing measurement partner" MRC: Nielsen Has “Deep-Rooted, Ongoing” Problems By George Winslow last updated 13 August 21 The Media Rating Council said problems with panels in Nielsen’s National Television measurement service predate the issues caused by the pandemic Nielsen Asks MRC to Put Accreditation Process on Hiatus By George Winslow last updated 13 August 21 Wants to concentrate on audits of its panels and the development of their Nielsen One service MRC: Nielsen Undercounted Local TV Viewing By George Winslow last updated 9 June 21 Nielsen says it is has made progress in resolving problems created by the pandemic in local panels and that it is working with the MRC on the issue MRC: Nielsen Understated TV Numbers for February 2021 By Michael Balderston published 11 May 21 Estimated total usage was understated by 2-6%, persons using TV by 1-5% 12 The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Hulu Launches Interactive Digital Gaming Experience for 'History Of The World, Part II'2Newsmax, DirecTV Renew Carriage Deal3Ontario's Film, TV Production Hits Record Levels in 20224Samsung TV Plus Adds New Local News Channels5Broadcasters Foundation To Honor Jim Thompson Posthumously With Chairman’s Award
Nielsen, MRC Push Back on VAB's Lost TV Advertising Estimates By George Winslow last updated 28 January 22 “We stand by our prior statements that the magnitude of the issue was very small for the majority of telecasts,” Nielsen said
ANA Backs the MRC and Insists Ad Industry Needs “More Robust” Measurement Ecosystem By George Winslow published 20 September 21 The advertising group said “the most important measurement priority for marketers is a cross media measurement solution built to meet the principles of MRC accreditation”
Networks, Nielsen React to MRC Accreditation Loss By George Winslow published 2 September 21 The Video Advertising Bureau called the MRC decision “a loud change-or-die challenge” to Nielsen
MRC Suspends Accreditation of Nielsen’s National Television Service By George Winslow published 1 September 21 Media Rating Council also voted to suspend accreditation of Nielsen’s Local People Meter and Set Meter Markets services; the changes will become effective in mid-September
605 Says It Offers An Alternative to Nielsen By George Winslow published 20 August 21 In response to Nielsen’s MRC accreditation issues, the measurement company 605 says it is “a natural choice for those who are looking for a new television viewing measurement partner"
MRC: Nielsen Has “Deep-Rooted, Ongoing” Problems By George Winslow last updated 13 August 21 The Media Rating Council said problems with panels in Nielsen’s National Television measurement service predate the issues caused by the pandemic
Nielsen Asks MRC to Put Accreditation Process on Hiatus By George Winslow last updated 13 August 21 Wants to concentrate on audits of its panels and the development of their Nielsen One service
MRC: Nielsen Undercounted Local TV Viewing By George Winslow last updated 9 June 21 Nielsen says it is has made progress in resolving problems created by the pandemic in local panels and that it is working with the MRC on the issue
MRC: Nielsen Understated TV Numbers for February 2021 By Michael Balderston published 11 May 21 Estimated total usage was understated by 2-6%, persons using TV by 1-5%
