Latest about MRC
DoubleVerify Earns MRC Accreditation for TikTok Video Viewability Reporting
It is the first measurement vendor to receive the accreditation the company reported
Zefr Receives MRC Accreditation
The first-of-its kind accreditation for a third party platform integration is for content-level brand safety and suitability reporting on YouTube
MRC Raises Concerns About Nielsen National Big Data + Panel Television Service
The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation
IAB and MRC Release Attention Measurement Guidelines for Public Comment
It is an important development in effort to create a unified framework for measuring and reporting attention to media
Comscore Awarded MRC Accreditation for Household-Level TV Measurement
It has been accredited for demographic “Households With” metrics in national and local TV measurement
MRC Accredits Nielsen’s Big Data + Panel National TV Measurement
Research It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said.
MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement
The Media Rating Council has also renewed accreditation for Nielsen’s National Panel Measurement
Integral Ad Science Achieves MRC Accreditation
IAS was accredited for Sophisticated Invalid Traffic (SIVT) filtration in CTV environments
