MRC

It is the first measurement vendor to receive the accreditation the company reported

The first-of-its kind accreditation for a third party platform integration is for content-level brand safety and suitability reporting on YouTube

The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation

It is an important development in effort to create a unified framework for measuring and reporting attention to media

It has been accredited for demographic “Households With” metrics in national and local TV measurement

Research It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said.

The Media Rating Council has also renewed accreditation for Nielsen’s National Panel Measurement

IAS was accredited for Sophisticated Invalid Traffic (SIVT) filtration in CTV environments

Comscore becomes the only TV measurement solution for local and national TV leveraging big data in its MRC-accredited measurements

iSpot.tv is awarded accreditation for accurate and complete verification of national TV ad airings, which is a foundation for cross-platform ad-based measurement