Latest about MRC
IAB and MRC Release Attention Measurement Guidelines for Public Comment
It is an important development in effort to create a unified framework for measuring and reporting attention to media
Comscore Awarded MRC Accreditation for Household-Level TV Measurement
It has been accredited for demographic “Households With” metrics in national and local TV measurement
MRC Accredits Nielsen’s Big Data + Panel National TV Measurement
Research It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said.
MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement
The Media Rating Council has also renewed accreditation for Nielsen’s National Panel Measurement
Integral Ad Science Achieves MRC Accreditation
IAS was accredited for Sophisticated Invalid Traffic (SIVT) filtration in CTV environments
Comscore Gets MRC Accreditation for National and Local TV HH Measurement
Comscore becomes the only TV measurement solution for local and national TV leveraging big data in its MRC-accredited measurements
iSpot.tv Earns MRC Accreditation for National TV Ad Occurrence Reporting
iSpot.tv is awarded accreditation for accurate and complete verification of national TV ad airings, which is a foundation for cross-platform ad-based measurement
Nielsen Regains MRC Accreditation for National TV Audience Measurement Service
With reaccreditation, Nielsen becomes the only accredited national TV audience measurement provider
