Latest about MRC
Integral Ad Science Achieves MRC Accreditation
IAS was accredited for Sophisticated Invalid Traffic (SIVT) filtration in CTV environments
Comscore Gets MRC Accreditation for National and Local TV HH Measurement
Comscore becomes the only TV measurement solution for local and national TV leveraging big data in its MRC-accredited measurements
iSpot.tv Earns MRC Accreditation for National TV Ad Occurrence Reporting
iSpot.tv is awarded accreditation for accurate and complete verification of national TV ad airings, which is a foundation for cross-platform ad-based measurement
Nielsen Regains MRC Accreditation for National TV Audience Measurement Service
With reaccreditation, Nielsen becomes the only accredited national TV audience measurement provider
MRC Releases Final Version of Standards for Outcomes Measurement and Data Quality
Adoption will result in greater consistency and quality in the measurement of how viewing of ads impacts business outcomes
MRC Extends George Ivie’s Term as Executive Director
The new agreement means that Ivie will serve as executive director and CEO through 2027
MRC Issues Draft Version of Outcomes and Data Quality Standards
The Media Rating Council has also opened a 60-day public comment period on the standards
Nielsen, MRC Push Back on VAB's Lost TV Advertising Estimates
“We stand by our prior statements that the magnitude of the issue was very small for the majority of telecasts,” Nielsen said
