MRC

In response to Nielsen’s MRC accreditation issues, the measurement company 605 says it is “a natural choice for those who are looking for a new television viewing measurement partner"

The Media Rating Council said problems with panels in Nielsen’s National Television measurement service predate the issues caused by the pandemic

Wants to concentrate on audits of its panels and the development of their Nielsen One service

Nielsen says it is has made progress in resolving problems created by the pandemic in local panels and that it is working with the MRC on the issue

Estimated total usage was understated by 2-6%, persons using TV by 1-5%