Latest about MRC
Nielsen Regains MRC Accreditation for National TV Audience Measurement Service
With reaccreditation, Nielsen becomes the only accredited national TV audience measurement provider
MRC Releases Final Version of Standards for Outcomes Measurement and Data Quality
Adoption will result in greater consistency and quality in the measurement of how viewing of ads impacts business outcomes
MRC Extends George Ivie’s Term as Executive Director
The new agreement means that Ivie will serve as executive director and CEO through 2027
MRC Issues Draft Version of Outcomes and Data Quality Standards
The Media Rating Council has also opened a 60-day public comment period on the standards
Nielsen, MRC Push Back on VAB's Lost TV Advertising Estimates
“We stand by our prior statements that the magnitude of the issue was very small for the majority of telecasts,” Nielsen said
ANA Backs the MRC and Insists Ad Industry Needs “More Robust” Measurement Ecosystem
The advertising group said “the most important measurement priority for marketers is a cross media measurement solution built to meet the principles of MRC accreditation”
Networks, Nielsen React to MRC Accreditation Loss
The Video Advertising Bureau called the MRC decision “a loud change-or-die challenge” to Nielsen
MRC Suspends Accreditation of Nielsen’s National Television Service
Media Rating Council also voted to suspend accreditation of Nielsen’s Local People Meter and Set Meter Markets services; the changes will become effective in mid-September
