MediaRadar

Advertisers’ investment in six top streamers is down 8% so far this year

The acquisition of Kantar’s North American Advertising Intelligence unit, Vivvix, positions MediaRadar as a major provider of advertising data and insights

Primetime and late night TV lost an estimated $1B alone

A new study by MediaRadar suggests that the strike will reduce key revenue streams for broadcasters that were growing in the first half of 2023 before the strike

Networks' efforts to provide more 'bipartisan' approach to news marked by controversies

Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar

There were 20 minutes of ads for TV shows, games, and other entertainment properties during the big game, the most of any category according to MediaRadar

Auto, finance and tech companies were the next biggest spenders in ads during 2022 NFL pre-season games according to MediaRadar

MediaRadar survey suggests that YouTube captured $482M of the $5.5B spent on online video ads in Q1 2022

As the pandemic has changed viewing habits, advertising on OTT opens new avenues