Latest about MediaRadar
Advertisers Pull Back from Streaming Buys
Advertisers’ investment in six top streamers is down 8% so far this year
MediaRadar Acquires Kantar Group’s Vivvix
The acquisition of Kantar’s North American Advertising Intelligence unit, Vivvix, positions MediaRadar as a major provider of advertising data and insights
MediaRadar: Writer’s Strike Cost TV $1.6 Billion
Primetime and late night TV lost an estimated $1B alone
Ad Study Quantifies Potential Peril of Lengthy Strike
A new study by MediaRadar suggests that the strike will reduce key revenue streams for broadcasters that were growing in the first half of 2023 before the strike
Licht’s Term at CNN Marked by Declining Ratings, Revenue
Networks' efforts to provide more 'bipartisan' approach to news marked by controversies
MediaRadar: Digital Advertising Hit $68B in 2022, Surpassing TV
Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar
Media & Entertainment Ads Dominated Super Bowl Airtime
There were 20 minutes of ads for TV shows, games, and other entertainment properties during the big game, the most of any category according to MediaRadar
Media & Entertainment Firms Are Top Ad Spenders in NFL Pre-Season
Auto, finance and tech companies were the next biggest spenders in ads during 2022 NFL pre-season games according to MediaRadar
