Latest about Live TV
Survey: 28% of Americans Don’t Watch Live TV on an Average Day
Figure jumps to 41% for U.S. consumers under 30 as TV viewing continues to decline
Research: Live TV Remains the Top Launch Point for Viewers But Only Barely Beats SVOD
Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study
Google Taps iWedia to Deliver Live TV App
Google is working with iWedia on a Live TV app for Google TV and other Android TV OS devices
Live TV From a Pay TV Service Remains The Most Common First Stop For Viewing
28% say that linear channels from a cable, satellite, or telco TV subscription is their TV home base, according to a new survey from the Hub; Netflix is second, at 23%
Live Television (accidentally and gloriously) Returns
Media Tech The chaos at CNN's 'Homecoming Concert' ignited a display of spontaneity and creativity
Report: New TV Viewing Habits Likely to Remain Even Post-Pandemic
Consumers expect to maintain or increase viewing time across live TV, SVOD and AVOD streaming
Nielsen: Time Watching Video Hit New Low in Q3 2020
Live and time-shifted TV still lead way, but continues to drop
