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Man sitting in home watching TV
Parks: Live TV Still Important Factor When Choosing a Streaming Bundle

By Tom Butts Published

RESEARCH Continued demand for aggregation across traditional and streaming video drives new bundles and channel combinations

RESEARCH
On top row left to right, the logo of social media platform Instagram is seen beside that of Meta’s Threads and Facebook. On the middle row from left is the logo of Donald Trump's Truth Social app, next to the logo of social media app TikTok and the logo of Elon Musk’s US online social media and social networking site 'X' (formerly known as Twitter). Along the bottom row, left to right is the messaging service WhatsApp, the logo for online video sharing and social media platform YouTube and the logo for the Bluesky app. (Photo by Anna Barclay/Getty Images)
Study: Americans Spend More Time Watching YouTube Than Live TV

By George Winslow Published

On weekdays, Americans also spend more time engaging with creator content than they spend watching streaming services and live TV

Analysis
Technicolor
Survey: 28% of Americans Don’t Watch Live TV on an Average Day

By George Winslow Published

Figure jumps to 41% for U.S. consumers under 30 as TV viewing continues to decline

Insights
MIDiA
Research: Live TV Remains the Top Launch Point for Viewers But Only Barely Beats SVOD

By George Winslow Published

Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study

Insights
iWedia
Google Taps iWedia to Deliver Live TV App

By George Winslow Published

Google is working with iWedia on a Live TV app for Google TV and other Android TV OS devices

Streaming
VAB
Live TV From a Pay TV Service Remains The Most Common First Stop For Viewing

By George Winslow Published

28% say that linear channels from a cable, satellite, or telco TV subscription is their TV home base, according to a new survey from the Hub; Netflix is second, at 23%

Streaming
Anadolu Agency/Getty Images
Live Television (accidentally and gloriously) Returns

By Frank Beacham Published

Media Tech The chaos at CNN's 'Homecoming Concert' ignited a display of spontaneity and creativity

Media Tech
streaming on tablet
Report: New TV Viewing Habits Likely to Remain Even Post-Pandemic

By Michael Balderston last updated

Consumers expect to maintain or increase viewing time across live TV, SVOD and AVOD streaming

Streaming
Woman watching TV
Nielsen: Time Watching Video Hit New Low in Q3 2020

By Michael Balderston Published

Live and time-shifted TV still lead way, but continues to drop

Trends
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Hub: Half of TV Viewers Check Streaming First

By Michael Balderston Published

Percentage of consumers that have just pay-TV or just streaming is equal

Streaming
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