Leichtman Research Group

New research finds 18- to 34-year-olds account for 59% of adult DTC service borrowing

The largest providers have now lost over 20M video subs in last five years

Cable operators lost 65K subs while fixed wireless/5G providers added 3.67M subs

vMVPDs added 1.3M subs while traditional pay TV providers lost 1.8M subs in the quarter

Percentage of subscribers has fallen 14% in the past five years

LRG: Nearly 9 out of 10 U.S. households own a connected TV

Bloodletting extended to virtual MVPDs as well

Most of the growth came from the 915K new subs for fixed wireless services

The survey also found that consumer satisfaction with vMPVDs is declining and that 12% of direct-to-consumer streaming services are fully paid for by someone outside the household

Pay-TV net losses in 2022 were about 1.2 million more than in 2021 according to LRG