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Latest about iris.tv

Samba TV, IRIS.TV Collaborate To Enable Contextual Advertising
By Phil Kurz published
Partnership leverages Samba TV’s AI video catalog analysis and IRIS.TV’s universal content indexer

The 2024 Outlook for Streaming, CTV and Advertising
By George Winslow published
More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024

GroupM Partners with IRIS.TV on CTV and Online Video Data
By George Winslow published
GroupM will use the IRIS_ID to target contextual and brand suitability data in streaming video

Ad Tech Execs Respond to Disney+ Ad Tier
By George Winslow published
Some argue the launch will “accelerate” the shift of ad dollars from TV to streaming
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