iris.tv

Samba TV, IRIS.TV Collaborate To Enable Contextual Advertising Partnership leverages Samba TV’s AI video catalog analysis and IRIS.TV’s universal content indexer

image of remote and a wall of video — The 2024 Outlook for Streaming, CTV and Advertising More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024

MIDiA — GroupM Partners with IRIS.TV on CTV and Online Video Data GroupM will use the IRIS_ID to target contextual and brand suitability data in streaming video

Latest about iris.tv

Ad Tech Execs Respond to Disney+ Ad Tier

By George Winslow published 9 December 22

Some argue the launch will “accelerate” the shift of ad dollars from TV to streaming

Streaming

IRIS.TV, Amagi Partner on Contextual Ad Targeting For CTVs

By George Winslow published 9 September 21

Will allow broadcasters and streaming video providers to onboard their video data, so it can be used for contextual targeting across connected devices and smart TVs

Products

SpotX and IRIS.TV Partner on Improving CTV Ads

By George Winslow published 7 June 21

Will work together to provide contextual targeting for connected TV advertising that will make ads more effective

Business

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