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iris.tv

MIDiA
GroupM Partners with IRIS.TV on CTV and Online Video Data GroupM will use the IRIS_ID to target contextual and brand suitability data in streaming video
Disney+
Ad Tech Execs Respond to Disney+ Ad Tier Some argue the launch will “accelerate” the shift of ad dollars from TV to streaming
IRIS.TV
IRIS.TV, Amagi Partner on Contextual Ad Targeting For CTVs Will allow broadcasters and streaming video providers to onboard their video data, so it can be used for contextual targeting across connected devices and smart TVs

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IRIS.TV

SpotX and IRIS.TV Partner on Improving CTV Ads

By George Winslow published 7 June 21

Will work together to provide contextual targeting for connected TV advertising that will make ads more effective

Business
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