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Samba TV

Samba TV, IRIS.TV Collaborate To Enable Contextual Advertising

By Phil Kurz published

Partnership leverages Samba TV’s AI video catalog analysis and IRIS.TV’s universal content indexer

Business
image of remote and a wall of video

The 2024 Outlook for Streaming, CTV and Advertising

By George Winslow published

More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024

Streaming
MIDiA

GroupM Partners with IRIS.TV on CTV and Online Video Data

By George Winslow published

GroupM will use the IRIS_ID to target contextual and brand suitability data in streaming video

Streaming
Disney+

Ad Tech Execs Respond to Disney+ Ad Tier

By George Winslow published

Some argue the launch will “accelerate” the shift of ad dollars from TV to streaming

Streaming
IRIS.TV

IRIS.TV, Amagi Partner on Contextual Ad Targeting For CTVs

By George Winslow published

Will allow broadcasters and streaming video providers to onboard their video data, so it can be used for contextual targeting across connected devices and smart TVs

Partnerships
IRIS.TV

SpotX and IRIS.TV Partner on Improving CTV Ads

By George Winslow published

Will work together to provide contextual targeting for connected TV advertising that will make ads more effective

Business