Latest about interactive advertising
Sinclair Invests In Interactive TV Company, Plans July Rollout In Two Markets
IRCODE Lens will first launch in Salt Lake City and Austin with more deployments to follow
Samsung Makes GameBreaks Ad Format Available Programmatically
This new capability gives advertisers seamless access to the interactive ad format directly through their DSP of choice
Samsung Ads Launches New Interactive Ad Format
ADVERTISING It is the first television manufacturer to offer an in-house interactive ad format, the company reported
BrightLine, TripleLift Launch Marketplace for Interactive CTV Advertising
The effort will allow advertisers and agencies to launch interactive campaigns across top-tier publishers.
Dish Media Adds Pause Ads to Sling TV
When viewers pause the TV program, they will see interactive, customized ads on the Sling TV streaming platform
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