Latest about Digital Advertising
Local TV, Targeted Mobile Deliver Powerful ‘One-Two Marketing Punch,’ Says BIA
As media consumption patterns evolve, TV and mobile have proven to be twin “pillars of consumer media engagement and marketer reach,” report says.
NBCU Creates Metric Combining Linear and Digital Ad Views
Two months before the crucial upfront market, NBCUniversal has created a new metric that unifies linear and digital viewing of an advertising campaign.
