Digital Advertising Latest about Digital Advertising NBCU Creates Metric Combining Linear and Digital Ad Views By Jon Lafayette published 5 April 18 Two months before the crucial upfront market, NBCUniversal has created a new metric that unifies linear and digital viewing of an advertising campaign. Business 1 2 3 4 Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Apple TV App for Android Now Supports Google Cast2Ookla: T-Mobile Is Fastest Fixed Wireless Access Provider3Library of American Broadcasting Foundation Names Mary Collins Executive Director4Telescript International Buys Prompter Software Company5Spanish Broadcaster Updates Playout With Pebble Solutions
NBCU Creates Metric Combining Linear and Digital Ad Views By Jon Lafayette published 5 April 18 Two months before the crucial upfront market, NBCUniversal has created a new metric that unifies linear and digital viewing of an advertising campaign.
