Nexstar Switches from TV Ratings to Impressions for Ad Sales
New measurement metric designed to provide advertisers number of viewers across all platforms.
comScore
Virtual MVPD Usage Now Accounts For 10% of All OTT Streaming, comScore Says
Research company said vMVPD customers were up 58% year over year to 4.9 million as of April
comScore Regroups in Wake of $281M Loss
Media metrics company appoints industry veterans Bryan Weiner as CEO and Rob Norman to Board of Directors
Four Sinclair Stations Sign On With comScore
A quartet of stations owned by Sinclair Broadcast Group have signed an expansion agreement with comScore to receive local measurement currency.
Dish, comScore Sign Long-Term Agreement
Dish Network and comScore have announced a new long-term deal that will renew the integration of the pay TV provider’s viewing data information with comScore’s TV measurement service.
comScore and Rentrak to Merge
comScore, Inc., and Rentrak Corp. announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.