comScore
Latest about comScore

Comcast, Comscore Expand Cross-Platform Measurement Efforts
By George Winslow published
Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution

Comscore Expands 48-hour TV Measurement Reporting
By George Winslow published
For the first time all 210 U.S. local markets have data within 48 hours

Horizon Media Testing Comscore's Local TV Measurement Data
By George Winslow published
Horizon is testing Comscore's local TV measurement solution as a new form of currency for 2023 planning and buying

Nexstar Switches from TV Ratings to Impressions for Ad Sales
By Michael Balderston published
New measurement metric designed to provide advertisers number of viewers across all platforms.

comScore Regroups in Wake of $281M Loss
By Claudia Kienzle published
Media metrics company appoints industry veterans Bryan Weiner as CEO and Rob Norman to Board of Directors

Four Sinclair Stations Sign On With comScore
By Michael Balderston published
A quartet of stations owned by Sinclair Broadcast Group have signed an expansion agreement with comScore to receive local measurement currency.

Dish, comScore Sign Long-Term Agreement
By Michael Balderston published
Dish Network and comScore have announced a new long-term deal that will renew the integration of the pay TV provider’s viewing data information with comScore’s TV measurement service.
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.

