CIMM

Group launches an industry consultation to support adoption of quality-based media buying

New industry guidance outlines expectations for local TV and video currency measurement, with companion buyer materials and supporting video interviews

Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement

Executives from Disney and OMD have joined the group’s Board

Research New report estimates 20% to 30% of local viewing is not credited in existing syndicated measurement systems

The two initiatives are designed to spotlight new technologies and foster collaboration between emerging technology companies and established industry leaders

Study highlights new approaches to measurement, currency and data collaboration that can help broadcasters expand their business

CIMM and OpenAP study provides a detailed analysis of the IDR landscape and provides recommendations for improvement

The industry group's repot explores critical methodological challenges facing currency grade big data TV measurement solutions and identifies potential solutions

Backed by XR Extreme Reach and VEIL Global Technologies, the new study will try to assess the benefits of universal watermarking and explore viable options for accelerating its deployment