Latest about CIMM

CIMM

CIMM Launches Initiative to Assess Potential for an Open, Universal Watermarking Standard

By George Winslow published

Backed by XR Extreme Reach and VEIL Global Technologies, the new study will try to assess the benefits of universal watermarking and explore viable options for accelerating its deployment

CIMM

CIMM Lays Out 2024 Priorities for Improved Media Research

By George Winslow published

Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data

Research
Pixabay

The Coalition for Innovative Media Measurement Adds 26 New Members

By George Winslow published

Growth is a sign of a major push by media companies to improve existing measurement capabilities; new CIMM members include DIRECTV Advertising, FreeWheel, Nielsen, Scripps, Samba TV, WWE and more

Research
CIMM

CIMM Details Set-Top Box and Smart TV Data Integration Best Practices

By Michael Balderston published

Identified five stages for integrating the two data sources