CIMM

Research New report estimates 20% to 30% of local viewing is not credited in existing syndicated measurement systems

The two initiatives are designed to spotlight new technologies and foster collaboration between emerging technology companies and established industry leaders

Study highlights new approaches to measurement, currency and data collaboration that can help broadcasters expand their business

CIMM and OpenAP study provides a detailed analysis of the IDR landscape and provides recommendations for improvement

The industry group's repot explores critical methodological challenges facing currency grade big data TV measurement solutions and identifies potential solutions

Backed by XR Extreme Reach and VEIL Global Technologies, the new study will try to assess the benefits of universal watermarking and explore viable options for accelerating its deployment

Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data

Growth is a sign of a major push by media companies to improve existing measurement capabilities; new CIMM members include DIRECTV Advertising, FreeWheel, Nielsen, Scripps, Samba TV, WWE and more

Identified five stages for integrating the two data sources