CIMM

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CIMM

CIMM Lays Out 2024 Priorities for Improved Media Research

By George Winslow published

Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data

Insights
Pixabay

The Coalition for Innovative Media Measurement Adds 26 New Members

By George Winslow published

Growth is a sign of a major push by media companies to improve existing measurement capabilities; new CIMM members include DIRECTV Advertising, FreeWheel, Nielsen, Scripps, Samba TV, WWE and more

Insights
CIMM

CIMM Details Set-Top Box and Smart TV Data Integration Best Practices

By Michael Balderston published

Identified five stages for integrating the two data sources

Standards
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