augmented reality

Latest about augmented reality

MLB
AR, Enhanced Audio to Augment Fox Sports’ 2025 World Series Coverage

By Phil Kurz Published

SPORTS Drone-based AR graphics, Ump Cam AR pitch tracking and audio from bigger bases will add sizzle to telecasts

SPORTS
Chyron Paint 10 Graphic Virtual Placement 7.9
NAB Show: Chyron Launches PAINT 10 and VP 7.9

By George Winslow Published

At the show, Chyron also launched PRIME VSAR 2.1, a major update to its Unreal-based virtual set and augmented reality engine that is tailored specifically for news

Events
Pixotope Reveal
New Pixotope Reveal Enables AR, Virtual Production Without Green Screens

By Phil Kurz Published

AI-driven real-time software opens new doors in live news and sports production

Virtual Production
Pixabay
AR/VR Headsets Sales Surged During the Holiday Season

By George Winslow Published

Global market for augmented reality and virtual reality (AR/VR) headsets grew 130.4% in Q4 2023

Insights
YES
Gamification in Broadcast: It’s All About the Eyeballs

By Pino Barile Published

OPINION Advanced visuals that resemble video game graphics in broadcast, especially within sports, are everywhere

OPINION
Portland Trail Blazers with augmented reality (AR) graphics
Trail Blazers Become First NBA Team to Broadcast AR Graphics From Handheld Camera

By George Winslow Published

The broadcast used technologies from disguise to provide viewers with augmented reality graphics

Production
Qimera virtual set with women showing the weather forecast
Qimera Appoints ENCO As Exclusive North American Distributor

By Phil Kurz Published

ENCO is showing Qimera compositing tools at InfoComm in Orlando

Business
eyecandy
Accedo Acquires eyecandylab, Accelerates XR Offering for Media and Sports

By Tom Butts Published

eyecandylab’s augmen.tv platform for XR applications as well as its Web3-based loyalty solution “Watch&Earn” will be integrated into Accedo’s software stack

Business
Pixabay
S&P: 2023 Could be Tipping Point for Pay TV

By Tom Butts Published

Global broadband subscriptions expected to exceed pay-TV subscriptions for the first time, researcher says

Streaming
La Brea
NBC, Verizon Launch AR Experience for `La Brea’

By George Winslow Published

The first-of-its-kind augmented reality experience takes Verizon pay TV subs into the La Brea sinkhole

Business
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