Asian Americans

`K-Pop Demon Hunters' delivered 20.5 billion minutes of viewing as the #1 streamed movie of 2025 among Hispanic, Asian, Black, and White viewers Nielsen reported

Demographic spends 53% of TV time with streaming services, up from 45% last year

Zeam will also feature a Lunar New Year Hub with content from broadcast partners Sino-TV, Sky Link and KTSF-TV

Just one percent of broadcasters are Asian American men; one in four TV stations in top 20 markets have no Asian American women on air

Study also reveals Asian Americans are spending 31% of their viewing time on ad-supported platforms, more than the total population

81% of Asian viewers are streamers, and streaming makes up almost 6 out of every 10 hours of viewing time among Asian viewers, according to Horowitz Research

The streaming service is also highlighting content for Memorial Day and Asian American Pacific Islander Heritage Month

New App Science's infographic highlights the streaming habits of Asian Americans and Native Hawaiian/Pacific Islander