Latest about Asian Americans

Asian American family watching TV

Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV

By George Winslow published

Study also reveals Asian Americans are spending 31% of their viewing time on ad-supported platforms, more than the total population

Streaming
Asian couple watching TV

Asian Americans Spend More Time with Streaming Content Than TV

By George Winslow published

81% of Asian viewers are streamers, and streaming makes up almost 6 out of every 10 hours of viewing time among Asian viewers, according to Horowitz Research

Streaming
Philo programming for Asian American Pacific Islander Heritage Month

Philo Adds Nine New Free Channels

By George Winslow published

The streaming service is also highlighting content for Memorial Day and Asian American Pacific Islander Heritage Month

Streaming
iStock

Study: Top CTV Genres for Asian-Americans Are Lifestyle, Foreign Programming and Gaming

By George Winslow published

New App Science's infographic highlights the streaming habits of Asian Americans and Native Hawaiian/Pacific Islander

Research