Advertising Measurement

Latest about Advertising Measurement

605

DirecTV Advertising Taps 605 to Improve Ad Measurement

By George Winslow published

The long-term partnership will offer cutting edge campaign measurement and attribution solutions to DirecTV Advertising customers

Insights
Compulse

Sinclair's Compulse Launches OTT Ad Management Platform

By Tom Butts published

Compulse Performance TV allows agencies to buy, manage, optimize, and measure OTT campaigns across all devices

Business
Roku Instacart logos

Roku Partners With Instacart on Measuring Impact of Streaming TV Ads

By George Winslow published

Advertising partnership will measure the impact of TV ads on e-commerce purchases

Streaming
Stock

EDO Secures $80M Investment From Shamrock Capital

By George Winslow published

The data, media measurement and analytics company EDO has a customer base that includes major networks and streamers

Business
Marketron

NextGen TV Expands O&O, Delivers First-Party Data

By Jimshade Chaudhari published

Beyond the technology upgrade, TV stations are receiving a significant upgrade in advertising potential

Opinion
family watching TV

Katz Backs Impressions-Based Currency for Local TV

By George Winslow published

Change would make it easier to make cross platform buys by putting TV and digital on the same footing

Business
null

Nielsen’s YouTube Mobile App Measurement Expands Globally

By Michael Balderston published

Advertising measurement service added to 26 markets.

Business