Advertising Measurement

The first release from Project Eidos aims to standardize campaign data, reduce fragmentation, and improve measurement

Company says says customers can now track more than $174 billion in U.S. digital ad spend and $51 billion in U.S. linear TV spend from a single cross-media view

The long-term partnership will offer cutting edge campaign measurement and attribution solutions to DirecTV Advertising customers

Compulse Performance TV allows agencies to buy, manage, optimize, and measure OTT campaigns across all devices

Advertising partnership will measure the impact of TV ads on e-commerce purchases

The data, media measurement and analytics company EDO has a customer base that includes major networks and streamers

Change would make it easier to make cross platform buys by putting TV and digital on the same footing

Advertising measurement service added to 26 markets.