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Advanced TV

IAB Tech Lab
IAB Tech Lab Unveils 2023 Priorities These include consumer privacy, addressability, advanced TV, ad supply chain, and cross-media measurement
Two-Thirds of Ad Buyers Significantly Impacted by COVID-19 Also spending more on advanced TV options, according to Comcast report
Samsung Maintains Dominance in Advanced TV Market Report predicts Advanced TV revenues to reach $26B by 2025

Latest about Advanced TV

Advanced TV: Choose Your Own Ad-Venture

By Victor Wong, Thunder Experience Cloud published 5 March 19

Interactive videos could inspire a new type of TV ad experience,

Report: Advanced TV Upgrades Pushing Local Ad Sales to $37B by ‘22

By Michael Balderston published 6 February 18

Report: Local TV Faces Growing Competition for Ad Dollars

By Phil Kurz published 5 October 17

Local TV broadcasters take heed; now is the time to innovate in order to compete effectively with new local digital platforms for advertising dollars.

Videology: Inventory of Advanced TVs Sees Big Leap in 2016

By Michael Balderston published 10 February 17

Videology, a software provider for converged TV and video advertising, released its “U.S. TV & Video Market At-A-Glance” fourth quarter report for 2016.

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