Advanced TV

Latest about Advanced TV

IAB Tech Lab
IAB Tech Lab Unveils 2023 Priorities

By George Winslow Published

These include consumer privacy, addressability, advanced TV, ad supply chain, and cross-media measurement

Business
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Two-Thirds of Ad Buyers Significantly Impacted by COVID-19

By Michael Balderston Published

Also spending more on advanced TV options, according to Comcast report

Trends
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Samsung Maintains Dominance in Advanced TV Market

By TVT Staff Published

Report predicts Advanced TV revenues to reach $26B by 2025

Trends
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Videology: Inventory of Advanced TVs Sees Big Leap in 2016

By Michael Balderston Published

Videology, a software provider for converged TV and video advertising, released its “U.S. TV & Video Market At-A-Glance” fourth quarter report for 2016.

Business
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Advanced TV: Choose Your Own Ad-Venture

By Victor Wong, Thunder Experience Cloud Published

Interactive videos could inspire a new type of TV ad experience,

Opinion
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Report: Advanced TV Upgrades Pushing Local Ad Sales to $37B by ‘22

By Michael Balderston Published

Business
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Report: Local TV Faces Growing Competition for Ad Dollars

By Phil Kurz Published

Local TV broadcasters take heed; now is the time to innovate in order to compete effectively with new local digital platforms for advertising dollars.

Analysis