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Study: Most U.S. TV Viewers Choose Streaming As Default Viewing Option
By George Winslow published
Streaming 70% of Americans turn to streaming first for content; cable is the default option for only 16.6%, according to Adtaxi

Super Bowl Sunday Is Becoming a Multiplatform Experience
By George Winslow published
New data shows almost 70% of total audience will utilize secondary media to engage with Super Bowl-related content

Survey: Streaming Is First Content Destination for 73% of Viewers
By George Winslow published
In the last year there was a 50% decrease in the percentage of adults who first turn to cable and broadcast for viewing content

Survey: 36% Plan to Stream the Super Bowl
By George Winslow published
That is up from 30% in 2023 according to a new Adtaxi survey

Survey: Nearly Half of Super Bowl Viewers Plan to Stream the Game
By George Winslow published
The new Adtaxi survey, which provides ample evidence of the TV landscape moving to towards streaming, also found that one third of Americans plan to cancel cable subscriptions in 2022

Super Bowl Live Streaming To See Triple Digit Increase This Year, Says Survey
By Phil Kurz published
1 in 5 viewers will view the game online according to Adtaxi.
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