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Study: Most U.S. TV Viewers Choose Streaming As Default Viewing Option
Streaming 70% of Americans turn to streaming first for content; cable is the default option for only 16.6%, according to Adtaxi
Super Bowl Sunday Is Becoming a Multiplatform Experience
New data shows almost 70% of total audience will utilize secondary media to engage with Super Bowl-related content
Survey: Streaming Is First Content Destination for 73% of Viewers
In the last year there was a 50% decrease in the percentage of adults who first turn to cable and broadcast for viewing content
Survey: 36% Plan to Stream the Super Bowl
That is up from 30% in 2023 according to a new Adtaxi survey
Survey: Nearly Half of Super Bowl Viewers Plan to Stream the Game
The new Adtaxi survey, which provides ample evidence of the TV landscape moving to towards streaming, also found that one third of Americans plan to cancel cable subscriptions in 2022
Super Bowl Live Streaming To See Triple Digit Increase This Year, Says Survey
1 in 5 viewers will view the game online according to Adtaxi.
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