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Witbe’s 2024 Predictions: More Streaming Ads, AI Innovation In 2024
“In 2024, we expect that new AI innovations will transform the video delivery process even further,” said Witbe’s CEO
Survey: Americans Want Netflix with Ads to Be Free
New Attest report and survey on streaming trends and Netflix’s planned changes indicate that viewers also want the streamer to drop new episodes each week
Pluto TV Gets a Canadian Launch Date
The free ad-supported streaming TV service will debut in Canada on December 1 with 100+ channels
New Research Indicates Brands Need to Improve Their Diversity Efforts
Consumers reported seeing more ads with diverse casts but significant numbers felt brands were “insincere” in their efforts towards diversity and inclusion
What are Ad Holes, and What Errors Cause Them?
What causes an otherwise perfectly good ad slot to become an ad hole?
Viewers OK With Ads on OTT Services—With Conditions
Hulu rated top in viewer satisfaction, according to survey.
Super Bowl Stakes High for TV Biz & Tech Advertisers
The TV business has long looked to the Super Bowl as a tent-pole sales event that can rival Black Friday.
