Addressable TV Addressable TV Ad Spend to Hit $87B in 2027 Global revenue will grow by more than 50% from $56B in 2023 according to Ampere Analysis Ampersand Automates Addressable TV Functionality for Buyers The update significantly improves the speed of TV planning and buying across 70 percent of all addressable U.S. households Addressable Advertising a Top Priority for Many Brands, Agencies in 2021 Study confirmed that addressable will continue to grow in adoption, implementation and scale Latest about Addressable TV Innovation vs. Utility: Finding the Right Balance for Ad Formats By Mark Hudson published 15 May 19 Finding ways to run innovative ad campaigns without interfering with the user experience. Opinions Fox Joining Project OAR for Addressable TV Advertising By Michael Balderston published 13 June 19 OAR has also announced the formation of an Agency Advisory Committee. Project OAR Created to Establish Addressable Ad Standard By Michael Balderston published 13 March 19 Top media and technology companies agree to collaborate on standard. Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1IAB Makes Three Appointments to Its Leadership Team2DAZN FAST Channels to Launch on Tubi3DV Earns MRC Accreditation for CTV Viewability4HPA Opens Submissions for 2024 HPA Engineering Excellence Awards5Qurate Launches 'The Big Dish' on The Roku Channel
Innovation vs. Utility: Finding the Right Balance for Ad Formats By Mark Hudson published 15 May 19 Finding ways to run innovative ad campaigns without interfering with the user experience.
Fox Joining Project OAR for Addressable TV Advertising By Michael Balderston published 13 June 19 OAR has also announced the formation of an Agency Advisory Committee.
Project OAR Created to Establish Addressable Ad Standard By Michael Balderston published 13 March 19 Top media and technology companies agree to collaborate on standard.
