Latest about Addressable TV
Study: Addressable TV Unlocks Growth in a Fragmented Market
Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies
Addressable TV Ad Spend to Hit $87B in 2027
Global revenue will grow by more than 50% from $56B in 2023 according to Ampere Analysis
Ampersand Automates Addressable TV Functionality for Buyers
The update significantly improves the speed of TV planning and buying across 70 percent of all addressable U.S. households
Addressable Advertising a Top Priority for Many Brands, Agencies in 2021
Study confirmed that addressable will continue to grow in adoption, implementation and scale
Project OAR Created to Establish Addressable Ad Standard
Top media and technology companies agree to collaborate on standard.
