Addressable TV

Latest about Addressable TV

Money
Study: Addressable TV Unlocks Growth in a Fragmented Market

By George Winslow Published

Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies

Analysis
Pixabay
Addressable TV Ad Spend to Hit $87B in 2027

By George Winslow Published

Global revenue will grow by more than 50% from $56B in 2023 according to Ampere Analysis

Business
money
Ampersand Automates Addressable TV Functionality for Buyers

By George Winslow Published

The update significantly improves the speed of TV planning and buying across 70 percent of all addressable U.S. households

Streaming
addressable TV advertising
Addressable Advertising a Top Priority for Many Brands, Agencies in 2021

By Michael Balderston Published

Study confirmed that addressable will continue to grow in adoption, implementation and scale

Business
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Project OAR Created to Establish Addressable Ad Standard

By Michael Balderston Published

Top media and technology companies agree to collaborate on standard.

Standards
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Fox Joining Project OAR for Addressable TV Advertising

By Michael Balderston Published

OAR has also announced the formation of an Agency Advisory Committee.

Business
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Innovation vs. Utility: Finding the Right Balance for Ad Formats

By Mark Hudson Published

Finding ways to run innovative ad campaigns without interfering with the user experience.

Opinion