Addressable TV
Latest about Addressable TV

Study: Addressable TV Unlocks Growth in a Fragmented Market
By George Winslow published
Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies

Addressable TV Ad Spend to Hit $87B in 2027
By George Winslow published
Global revenue will grow by more than 50% from $56B in 2023 according to Ampere Analysis

Ampersand Automates Addressable TV Functionality for Buyers
By George Winslow published
The update significantly improves the speed of TV planning and buying across 70 percent of all addressable U.S. households

Addressable Advertising a Top Priority for Many Brands, Agencies in 2021
By Michael Balderston published
Study confirmed that addressable will continue to grow in adoption, implementation and scale

Project OAR Created to Establish Addressable Ad Standard
By Michael Balderston published
Top media and technology companies agree to collaborate on standard.
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