HUNT VALLEY, Md.—Sinclair has launched a comprehensive local marketing and consumer education campaign in Columbus, Ohio that aims to increase awareness and adoption of NextGen TV, the next-generation broadcast standard powered by ATSC 3.0.
The campaign combines a localized microsite, consumer giveaways, on-air promotion and digital engagement to educate consumers on the benefits of NextGen TV and how to access it.
“NextGen TV is the most significant upgrade to broadcast television in decades, delivering a superior viewing experience with enhanced picture quality, immersive audio, and interactive capabilities,” said Del Parks, president of technology at Sinclair Broadcast. “With this campaign, we are focused on simplifying the path to adoption, providing consumers with clear, practical information and showing them firsthand how to access and experience what’s next in television. Columbus was selected as an ideal market given its strong sports engagement, evolving viewing behaviors, and Sinclair’s local station footprint.”
At the center of the campaign is a dedicated, Columbus-specific NextGen TV microsite http://www.nextgencbus.com/ that serves as a consumer resource hub. The microsite is designed to remove complexity and provide a clear, accessible pathway for consumers to begin using NextGen TV and includes:
- ZIP code-based availability tools
- Equipment compatibility guidance
- Step-by-step setup instructions
- Recommendations for TVs, antennas, and converter devices
The campaign will also include limited-time incentives to encourage adoption, including converter box and antenna contest giveaways via Channel Master. The campaign will run through July 3.
